In a most unassuming industrial area in Kitchener, there is a surprising amount of activity on Saturday and Sunday afternoons. A dusty, industrial door on Borden St. leads to a hive of activity, as people patiently wait in line for the oh-so-sweet Debrodnik’s Donuts – a pop-up donut bakery.
Drawn to the location by a series of charming tweets about the day’s customized offerings, such as the Nutella Stuffie, the Waterlooie or the Raisin and Caramel Stroll, people line up and tweet their sugary satisfaction to the world.
Debrodnik’s Donuts is a collaborative family business that focuses on small-batch, from-scratch donuts using a traditional yeast recipe, but finished in a modern and unique way. I have eaten these donuts. They. Are. So. Good.
Eric Weedmark, the face behind the donut, says the impetus for his shop was in part fuelled by the donut renaissance that`s infiltrating North America`s food culture, and in part by the pure simplicity of donuts. “Even the most basic of donuts – a yeast ring with a sugar glaze – can be amazing and melt in your mouth if done correctly,” says Eric. “If they are fried and then covered in sugar – well, it doesn’t get any better than that.”
He says their donuts aren’t the best – yet, but that’s the goal. “We work on our donuts everyday – tweaking the recipes, adding or removing an ingredient to improve the taste, texture or appearance,” he says. “We want to ultimately deliver the perfect mix of ingredients, consistently, every single time.”
Having a pop-up bakery means they don’t have to manage a retail space and the fact you can only get them a few hours each week has created some well-deserved hype. According to CBC-KW food columnist Andrew Coppolino, Debrodnik’s limited supply has created what he calls “a bit of jelly-filled donut buzz and chatter.”
Andrew also says, “Their success has been part of the social media and word-of-mouth phenomenon that eschews tradition and convention, something the region is pretty well known for supporting.” And Twitter is abuzz with ooey gooey love for Debrodnik`s products – they sell out every time.
Buoyed by the success of the Borden St. pop-up, they are working on a new pop-up location in the coming weeks, in addition to their regular offerings at Veritas Cafe on the WLU campus.
When you need your next sugar fix, Debrodnik’s Donuts is the source that delivers interesting, artful and delicious donuts every time. Don`t miss the fun. Follow along on Twitter.
P.S. Eric’s favourite topic of conversation: sleep. He and his wife Stella get so little that they talk about sleep all the time; how they function with so little and their desire for more.